Basil Kritzer - an American born in Hong Kong and raised in Japan - was my first ATSuccess client.

This is where you could be in a few years if you join ATSuccess Pro and start following my simple 12 step process…

Of course, it wasn't ATSuccess back in those days, and there were no 12 steps.

It was just two guys trying to figure out how to make an Alexander Technique business pay. One of them (me) had an edge on the other! I mentored Basil in how to develop his biz. He was my very first client.

In those days, Basil was a trainee and I had just formed a company and registered the trademark BodyChance. We were making about $250,000 a year, and things were not as bright as they are today.

Basil came to me and asked: "How do I get more French Horn students?"

I answered: "You blog about what you are learning at BodyChance."

Basil, you have to understand, is a supreme implementer. I had hardly finished my sentence and Basil was whipping out his computer, quickly making notes for his first blog.

Did this ATSuccess strategy work for Basil?

First, he got horn students, plenty of them. That was while he was still a trainee. Soon I invited Basil to come work for BodyChance and our first step was to decide upon his niche.

He decided upon the Music, specifically the French horn --> wind instruments --> musicians generally. There are now a lot of French horn players studying at BodyChance!

Today, Basil runs the Music division of BodyChance that earns over $500,000 a year.

Through his own marketing efforts, he built BodyChance's Music Pro school. There are now 52 trainees enrolled. He started it just 6 years ago, yet today, as far as I know, it is bigger than any other school in the world - other than BodyChance, which also runs two other schools.

And here's a really interesting fact: Basil only teaches about 20% of those classes.

The teaching of these trainees is handled by me, our full-time staff - includes Basil - and the five Associate Directors of BodyChance who visit regularly from overseas.

He has a lot of fun doing what he loves - reaching out to the music community, writing books (10 now) travelling around Japan introducing the work to High School students, professionals and enthusiastic amateurs.

Basil is doing exactly what he wants to be doing with his life, every day.

Basil followed my 12 steps, built his team and freed himself up to do what he loves. You can do the same, if you do what Basil did and implement the ATSuccess 12 Steps towards building a bevvy of clients that are businesses rather than individual students.

Basil told me last year that he was seeing on average around 150 people every month!

I showed Basil what I wrote above and asked him to comment. This is what he sent…

You probably don't believe that you can do stuff like I do… I didn't either!

When I was studying the now called 12 steps, and when I read testimonials of people (not Alexander people though) succeeding in their business, I never imagined I would be introduced as one of them to the Alexander community.

The important thing is, that I'm still learning, studying and implementing the 12 steps. And I still don't believe that I can become one of those mega-success people you see in the business world. But I have to tell you, it's the structure of the 12 steps that just keeps pushing you towards success if you keep implementing it. It's inevitable.

Basil Kritzer
BodyChance Teacher, Tokyo Japan

You might be thinking – “Oh others can do this, just not me.”

That's a common thought for many people. You read Basil's story and you think – "Basil is special. I don't have those talents. How I can be confident that I can do this too?"

I understand, no two people are the same. Just because Basil did it, does it mean you can too?

Yes!

I believe you can. I believe the only limitation you face is your own mind telling you "You can't." As teachers of Alexander's Discovery, you know what I am saying it true.

You Can.

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